Sitanshu is a Computer Science Engineer by education and a Serial Entrepreneur by passion.

After graduating as an engineer from Amity University, he worked for Accenture for 2.5 years as a Senior Programmer. Whilst working there, he realized that he could do much more and this urge made him move out of the industry.

In 2017, Sitanshu and his brother, Akshay travelled back to their roots by moving to a small village in Himachal Pradesh with a zeal to build a village enterprise that brings people, purity in what they consume. And that’s how BuenaVeda took shape.

They spent 1.5 years researching and refining the manufacturing process which would be natural and yet sustainable. BuenaVeda – Apple Cider Vinegar, is the fruit(vinegar) obtained from the journey.

Besides BuenaVeda, Sitanshu is the Chief Business Officer with Olive & Lime Co. and Director of Operations at WisdomTree Solutions.